How to Create Content That Engages At Face-to-Face Meetings
When marketers think of the reasons why they need great content, they often think about their online marketing programs, but content is just as important for in-person meetings and events. In fact,...
View Article20 Ways to Deliver Content that Engages at Face-to-Face Meetings
In last week’s post, I identified several ways organizations are developing content in order to better engage with attendees prior to their meetings. This week, we turn to 20 innovative ways you can...
View ArticleHow to Distribute Content that Engages After Face-to-Face Meetings
In the first two posts in my series on content strategies for conferences, meetings and events, I discussed content creation and 20 ideas for content delivery designed to help you engage your audience...
View ArticleThe Pros and Cons of Tweeting at Live Events
I recently had the pleasure of attending a TEDx event. Many of my clients, friends and tweeps were interested in the content, so I told them I would tweet live from the event. However, ten minutes into...
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Content Marketing for In-Person Events: 15 Ways to Extend Your Reach
Last month we talked about public speaking and presenting tips for business and professional speakers. The response to this post was excellent, but I received a number of comments from corporate event...
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Survival Guide: The Essential Tools for Attending Industry Events (like...
Industry conferences are among the most informative, engaging, and entertaining of all business-related experiences. But you will certainly miss out on all the valuable learning and networking...
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How to Cover Your Bases When You’re Covering Live Events
When you attend industry events, you may get excited about all the networking and educational opportunities on hand; but remember that you also have an opportunity to collect a lot of content that you...
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How to Get the Most out of Attending a Live Event (and Welcome to #cmworld!)
Welcome to Content Marketing World week! The Content Marketing Institute and Content Marketing World teams cannot believe that a year has passed and our annual event is upon us again. If you are one of...
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Thought Leadership Strategy: 3 Ways to Leverage Live Event Content
In a previous column, I talked about how a good content marketing strategy can lead to invitations for your organization’s thought leaders to speak at relevant industry events. This time, let’s take a...
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8 Ways to Transform Events into Powerful Content Marketing
Your company or organization may already be hosting great events, but are you developing a sound content marketing strategy to make those events more engaging? Are you actually turning events into...
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11 Tips for Amping up Your Content Strategy with Killer Live Events
With Content Marketing World just a few days away, I’ve been pondering the importance of in-person events as part of the overall content strategy. With most enterprise marketers focusing on digital...
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How to Evaluate and Purchase an Event to Fuel Your Content Marketing
It’s time to get serious about the opportunities that abound in content marketing. Yes, of course you are hard at work developing your content marketing plan, creating content for your blog, your...
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4 Ways to Tie Events Into Your Content Marketing Plan
As a content marketer, you know better than anyone the perpetual cycle that forms your working day. Research, content creation, distribution, measurement… and repeat. Your work is never done: You can...
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Take Your Event Beyond Its Venue: 4 Content Marketing Ideas
For the fourth year in a row, B2B marketers rated in-person events as the most effective tactic they use in their arsenal of options. In fact, 70 percent of marketers favor in-person events over nine...
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5 Ways to Get More ROI From Your Next Conference
Conference attendance yields the obvious benefits of learning, lead generation, and sales, but a lot of companies miss the excellent opportunities for content creation and amplification. Similar to...
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125+ Most Thought-Provoking Tweets from the 2014 #CMWorld Twitter Chats
If you’re not making friends, you’re doing it wrong #contentmarketing #CMWorld Andy Crestodina @crestodina This sentiment from Andy Crestodina aptly describes our feelings about our #CMWorld Twitter...
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10 Research-Driven Insights about Content Marketers in 2015
Each year we publish a series of core research reports that highlights the state of content marketing: B2B marketers in North America B2C marketers in North America Nonprofit marketers in North...
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Society of Grownups Designed to Delight and Educate Audience
A few months ago, MassMutual quietly opened up the most ambitious, exciting content project we’ve seen in a long time. The Society of Grownups teaches classes, hosts supper clubs, and offers...
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Every Event Should Be Time for Social Media
I’m a sucker for a good conference, particularly when there’s a vibrant hashtag to keep me entertained. The ability to discuss the presentations with other delegates as they happen is extremely...
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On a Roll: Duck Brand Sticks With Customers
Have you ever loved a tape’s print design? I mean, really loved a tape’s print design? Loved it so much that when that print was discontinued, you took to social media to express your disappointment?...
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